Why probability-based decision making is so important but so hard (and how we can do it better)
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Evolutionary theory (yes, evolutionary theory) shows how to leap beyond data analytics when transformative change is needed.
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Three big "Watch Outs" for business leaders who want research to drive top line growth.
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How putting the customer first drives prescribing demand and creates competitive advantage for pharmaceutical companies.
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Applied neuroscience techniques that go beyond what customers say help you understand what really drives purchase decisions.
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There's a difference between statistical confidence and predictive reliability. But researchers confuse the two all the time, with dire consequences for your business.
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More and more DIY tools let you do research cheaper, faster. But be careful, because one small mistake can have big consequences.
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New Market Research Methodologies & Technologies to Address the Gaming Industry's Biggest Challenges
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Situation: Intuit QuickBooks was the dominant player in small business accounting software. Migration of QuickBooks users from desktop to online version was a top corporate priority for 2014, but migration performance was 50% below goal.
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Situation: Itelligence, a subsidiary of SAP, was a leading installer and customizer of SAP systems in Europe. However, it was unknown in the U.S.
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Situation: Cardinal Health, a health care giant with over $100 billion in sales, developed a complete overhaul of its brand architecture, naming conventions and brand positioning.
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Situation: Our client was the #2 brand in $6 billion pharma category. Previous research failed to identify reasons for limited support among low prescribers.
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Situation: Align Technology experienced a three-year decline in Invisalign’s North American business (2007 – 2009).
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Coming Soon...
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