We Help Companies Grow
A graduate of MIT, an ex-P&G branding expert, and a former political activist, Scott has never shied away from challenging the conventional wisdom. With a sharp business sense and deep understanding of market research best practices, Scott specializes in showing how conventional research often stifles innovation and growth—and what business leaders can do about this. He leads development of The Seidewitz Group's research and consulting methodologies, and doesn't hesitate to publish and speak about his provocative views on research and marketing.
Our rigorous, collaborative consulting processes use deep customer understanding to develop breakthrough marketing strategies. Experienced marketing leaders, with front line P&L experience, will lead your team through the process, and put best practices in place to make sure strategies are effectively implemented.
We provide comprehensive global qualitative and quantitative research services, including our proprietary applied neuroscience techniques. Research is designed, analyzed and reported from the our unique perspective—seasoned marketing experts who see research as a tool to drive business growth.
All too often, the research organization is an obstacle to innovation and risk taking rather than an engine of growth. Applying our deep knowledge of research best practices, we’ll work with you to assess and optimize your market research structure and capabilities. All with one goal in mind: accelerating top line growth.
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