We Help Companies Grow


By Changing the Way You Use Research


For more than 16 years, The Seidewitz Group has challenged the conventional market research wisdom. Bringing the perspective of seasoned business leaders to the research field, we help companies avoid market research practices that often inhibit rather than promote innovation and growth. Through thought leadership, methodologies grounded in the science of memory and motivation, and insights-based strategic processes, we help you turn market research into an engine of growth.

Recent thought leadership from The Seidewitz Group:

Scott Seidewitz

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Market Research Leader, Innovator, Contrarian

A graduate of MIT, an ex-P&G branding expert, and a former political activist, Scott has never shied away from challenging the conventional wisdom. With a sharp business sense and deep understanding of market research best practices, Scott specializes in showing how conventional research often stifles innovation and growth—and what business leaders can do about this. He leads development of The Seidewitz Group's research and consulting methodologies, and doesn't hesitate to publish and speak about his provocative views on research and marketing.


Our Mission:
Drive Top Line Growth


Three ways we accelerate your company's growth:

Insight-Based Strategy

Our rigorous, collaborative consulting processes use deep customer understanding to develop breakthrough marketing strategies. Experienced marketing leaders, with front line P&L experience, will lead your team through the process, and put best practices in place to make sure strategies are effectively implemented. 


We provide comprehensive global qualitative and quantitative research services, including our proprietary applied neuroscience techniques. Research is designed, analyzed and reported from the our unique perspective—seasoned marketing experts who see research as a tool to drive business growth.

Organizational Consulting

All too often, the research organization is an obstacle to innovation and risk taking rather than an engine of growth. Applying our deep knowledge of research best practices, we’ll work with you to assess and optimize your market research structure and capabilities. All with one goal in mind: accelerating top line growth.

What Clients are Saying


"If you want breakthrough, non-obvious insights or strategy, especially with a complex business problem, consider hiring The Seidewitz Group." - Sheila Tan, former CMO of Align Technology (makers of Invisalign®) and Legal Zoom


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"They understand your business, quickly and in more detail than many inside your company, and provide solutions that move your business forward."  - Rob Haynes, former Director of Global Research, Merck, Schering-Plough, Santen


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"Scott has a great depth of knowledge of industry best practices and methodology, and a strong business perspective. Few I've encountered are able to speak with the same level of expertise." - Scott Blum, former CMO of CAN Capital and marketing lead, Intuit Payments



"Very methodical in applying best practices to integrate customer insights into business processes." - Dan Diederich, Sr. Director of Customer Experience, Align Technology (makers of Invisalign®)



"The Seidewitz Group always delivers deep, accurate insights, even when the news is tough to hear. They're not afraid to challenge existing paradigms." - Neil Aubuchon, Executive Director, Global Marketing Lead, Early Inflammation, Amgen

Learn more about us & our work:

Contact Us

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