When customers don't know why they did something, they'll make it up. Applied neuroscience techniques can get around this.
How putting the customer first will increase demand for new drugs and create a competitive advantage for pharmaceutical companies.
There's a difference between statistical confidence and predictive reliability. But researchers confuse the two all the time, with dire consequences for your business.
The three big "Watch Outs" for applying research findings to the real world.
More and more DIY tools let you do research cheaper, faster. But be careful, because one small mistake can have big consequences.
New Research Methodologies & Technologies to Address the Gaming Industry's Biggest Challenges
Situation: Intuit QuickBooks was the dominant player in small business accounting software. Migration of QuickBooks users from desktop to online version was a top corporate priority for 2014, but migration performance was 50% below goal.
Situation: Itelligence, a subsidiary of SAP, was a leading installer and customizer of SAP systems in Europe. However, it was unknown in the U.S.
Situation: Cardinal Health, a health care giant with over $100 billion in sales, developed a complete overhaul of its brand architecture, naming conventions and brand positioning.
Situation: Our client was the #2 brand in $6 billion pharma category. Previous research failed to identify reasons for limited support among low prescribers.
Situation: Align Technology experienced a three-year decline in Invisalign’s North American business (2007 – 2009).