Why probability-based decision making is so important but so hard (and how we can do it better)
Evolutionary theory (yes, evolutionary theory) shows how to leap beyond data analytics when transformative change is needed.
Three big "Watch Outs" for business leaders who want research to drive top line growth.
How putting the customer first drives prescribing demand and creates competitive advantage for pharmaceutical companies.
Applied neuroscience techniques that go beyond what customers say help you understand what really drives purchase decisions.
There's a difference between statistical confidence and predictive reliability. But researchers confuse the two all the time, with dire consequences for your business.
More and more DIY tools let you do research cheaper, faster. But be careful, because one small mistake can have big consequences.
New Market Research Methodologies & Technologies to Address the Gaming Industry's Biggest Challenges
Situation: Intuit QuickBooks was the dominant player in small business accounting software. Migration of QuickBooks users from desktop to online version was a top corporate priority for 2014, but migration performance was 50% below goal.
Situation: Itelligence, a subsidiary of SAP, was a leading installer and customizer of SAP systems in Europe. However, it was unknown in the U.S.
Situation: Cardinal Health, a health care giant with over $100 billion in sales, developed a complete overhaul of its brand architecture, naming conventions and brand positioning.
Situation: Our client was the #2 brand in $6 billion pharma category. Previous research failed to identify reasons for limited support among low prescribers.
Situation: Align Technology experienced a three-year decline in Invisalign’s North American business (2007 – 2009).
