Tracy Rosen
Senior Consultant, Pharma/Medical Device

  • Highly seasoned marketing consultant, with over 25 years of experience in research, strategy and product innovation.

  • Extensive qualitative research work in pharma and med device, with heath care professionals and patients.  Broad disease state experience, including arthritis, cardiology, dermatology, diabetes, women's health, gastro-intestinal, hematology, neurology, oral care and respiratory.

  • MBA from Wharton and former VP of Marketing at GE Capital.


Colleen Chappellet
Senior Consultant, Consumer Behavior & Research

  • Brings the unique perspective of a Ph.D. with extensive business experience.
  • Former head of global insights at E&J Gallo, preceded by a brand management career at P&G.
  • Ph.D. in marketing, consumer behavior. Published research in the areas of advertising memories, consumer choice and product emotional responses. Has taught college courses on advertising, market research, and consumer behavior. 
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Jackie Bay
Senior Consultant, Strategy & Research

  • Classically trained marketing leader with strong track record in brand positioning, new product launches and crisis management.

  • 12-year brand management career at P&G, Campbell’s, Schering-Plough and Mars

  • Earned her MBA from NYU.

  • Extensive consulting experience in pharma, med device, technology and pet care, handling both research and strategic projects.


Erika Pretell
Qualitative Research Consultant, Technology & B2B

  • Accomplished qualitative research consultant with deep experience in technology and B2B markets.

  • 12-year career in marketing and market research at Intuit, focused primarily on small and medium size businesses (SMBs).

  • In addition to general qualitative research, specializes in iterative messaging development, usability testing and The Seidewitz Group’s applied neuroscience techniques.


Alyson Ferranti
Quantitative Research Consultant

  • Experienced consultant who spearheaded the rapid expansion of The Seidewitz Group’s quantitative research business.

  • Honed her skills at Playtex and the Hay Group before joining The Seidewitz Group.

  • Broad experience with consumer, B2B and healthcare clients and across many research methodologies, including concept testing, segmentation, pricing and advanced analytics (e.g. discrete choice modeling, MaxDiff testing).


Erin Weinland
Quantitative Research Consultant

  • A new product expert with a penchant for making complicated research understandable.

  • 11+ year career with BASES in the US and UK, where she was a leader in volumetric forecasting and the art of analytic storytelling. Worked with clients such as Kraft, Johnson & Johnson, Campbell's, and GlaxoSmithKline.

  • Client-side experience with packaging giant WestRock, and holds an MBA from Kellogg.