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Tracy Rosen
Senior Consultant, Pharma/Medical Device

  • Highly seasoned marketing consultant, with over 25 years of experience in research, strategy and product innovation.
     

  • Extensive qualitative research work in pharma and med device, with heath care professionals and patients.  Broad disease state experience, including arthritis, cardiology, dermatology, diabetes, women's health, gastro-intestinal, hematology, neurology, oral care and respiratory.
     

  • MBA from Wharton and former VP of Marketing at GE Capital.

 
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Colleen Chappellet
Senior Consultant, Consumer Behavior & Research

  • Brings the unique perspective of a Ph.D. with extensive business experience.
     
  • Former head of global insights at E&J Gallo, preceded by a brand management career at P&G.
     
  • Ph.D. in marketing, consumer behavior. Published research in the areas of advertising memories, consumer choice and product emotional responses. Has taught college courses on advertising, market research, and consumer behavior. 
 
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Jackie Bay
Senior Consultant, Strategy & Research

  • Classically trained marketing leader with strong track record in brand positioning, new product launches and crisis management.
     

  • 12-year brand management career at P&G, Campbell’s, Schering-Plough and Mars
     

  • Earned her MBA from NYU.
     

  • Extensive consulting experience in pharma, med device, technology and pet care, handling both research and strategic projects.

 
 
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Erika Pretell
Qualitative Research Consultant, Technology & B2B

  • Accomplished qualitative research consultant with deep experience in technology and B2B markets.
     

  • 12-year career in marketing and market research at Intuit, focused primarily on small and medium size businesses (SMBs).
     

  • In addition to general qualitative research, specializes in iterative messaging development, usability testing and The Seidewitz Group’s applied neuroscience techniques.

 
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Alyson Ferranti
Quantitative Research Consultant

  • Experienced consultant who spearheaded the rapid expansion of The Seidewitz Group’s quantitative research business.
     

  • Honed her skills at Playtex and the Hay Group before joining The Seidewitz Group.
     

  • Broad experience with consumer, B2B and healthcare clients and across many research methodologies, including concept testing, segmentation, pricing and advanced analytics (e.g. discrete choice modeling, MaxDiff testing).

 
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Erin Weinland
Quantitative Research Consultant

  • A new product expert with a penchant for making complicated research understandable.
     

  • 11+ year career with BASES in the US and UK, where she was a leader in volumetric forecasting and the art of analytic storytelling. Worked with clients such as Kraft, Johnson & Johnson, Campbell's, and GlaxoSmithKline.
     

  • Client-side experience with packaging giant WestRock, and holds an MBA from Kellogg.