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Marketing veterans will provide qualitative research moderating and innovation consulting services New York, February 1, 2012 – The Seidewitz Group announced today that Jackie Bay and Christiane Hile have joined the firm as a Senior Contextual Research Consultants. Both will lead and moderate qualitative research projects. Jackie brings 12 years of experience in classical brand management, crisis management and new product launches. Her past positions have included roles with Mars, Inc,... (more...)

New COO will oversee continued growth, day-to-day operations New York, June 10, 2010 – The business cycle had many casualties in 2009 and early 2010. The Seidewitz Group was not one of them. The New York-based marketing consulting and research firm announced today it hired Trisha Emish to manage the firm’s continued growth. She will serve as Chief Operating Officer and Vice President of Client Services, effective immediately. “Trisha brings the perfect skill set to help manage a marketing... (more...)

Delivers two of four seats needed to retake majority Columbus, OH, November 6, 2008 – The firm that whose leading-edge research techniques helped build the QuickBooks, Hunt’s Tomatoes, and Nasonex brand names this year helped the Democrats take one of the biggest prizes in Ohio politics—the Ohio House of Representatives. The Seidewitz Group, based in New York with offices in Cincinnati, served as strategy, direct mail and media consultants for John Carney (22nd House District) and Connie... (more...)

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Will use proprietary approach to help candidates connect with voters Cincinnati, OH, May 1, 2007 - The Cincinnati-based company that helped pioneer the application of “neuro-marketing” is returning to its roots. Today The Seidewitz Group, a brand strategy firm whose “contextual research” techniques help Fortune 500 companies use neuro-marketing to better understand consumers, announced it had hired Chris Seelbach as practice lead for its political consulting business. Seelbach... (more...)

Will provide brand strategy and market assessment consulting services Cincinnati, OH, April 4, 2006 – 2006 is looking like another banner year for The Seidewitz Group. After experiencing triple-digit top and bottom line growth in 2005, the Cincinnati-based brand strategy consulting firm today announced two key supplier agreements that will fuel continued growth in 2006. One agreement is with Intuit, the Mountain View, California-based provider of financial software products such as QuickBooks,... (more...)