Insights


A Brief Primer on Laddering

Laddering is a time-proven technique for uncovering higher-level functional and emotional needs. This white paper provides a brief primer on the technique and how it is used by The Seidewitz Group.

Download the PDF (91k): laddering-primer

What They Say is Different Than What They Do

This presentation briefly summarizes research into one of the biggest problems in marketing: people say one thing in research and then do something else in the real world. It also explains how The Seidewitz Group’s contextual research techniques overcome this problem.

Download the PDF (2.3MB): contextual-research