A Brief Primer on Laddering

Laddering is a time-proven technique for uncovering higher-level functional and emotional needs. This white paper provides a brief primer on the technique and how it is used by The Seidewitz Group.

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What They Say is Different Than What They Do

This presentation briefly summarizes research into one of the biggest problems in marketing: people say one thing in research and then do something else in the real world. It also explains how The Seidewitz Group’s contextual research techniques overcome this problem.

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