A Brief Primer on Laddering
Laddering is a time-proven technique for uncovering higher-level functional and emotional needs. This white paper provides a brief primer on the technique and how it is used by The Seidewitz Group.
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What They Say is Different Than What They Do
This presentation briefly summarizes research into one of the biggest problems in marketing: people say one thing in research and then do something else in the real world. It also explains how The Seidewitz Group’s contextual research techniques overcome this problem.
Download the PDF (2.3MB): contextual-research