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Marketing veterans will provide qualitative research moderating and innovation consulting services New York, February 1, 2012 – The Seidewitz Group announced today that Jackie Bay and Christiane Hile have joined the firm as a Senior Contextual Research Consultants. Both will lead and moderate qualitative research projects. Jackie brings 12 years of experience in classical brand management, crisis management and new product launches. Her past positions have included roles with Mars, Inc,... (more...)
It’s not easy building a national brand when you’re a mid-size manufacturing company in South Dakota. But that’s exactly what Bell Incorporated knew it had to do. Because of consolidation in the paperboard packaging industry, having a recognized brand was becoming essential to Bell’s sales efforts. Why should major corporations talk to a supplier they’ve never heard of? But creating meaningful brand equities in a B2B commodity market is not easy. Bell turned to The Seidewitz Group. Using... (more...)