Case Studies

What do you do when physicians tell you one thing but do something else? The two key targets for a market-leading allergy medication had very different prescribing habits. “Target A” physicians were heavy prescribers of the medication; “Target B” physicians... (more...)

One of the world’s largest software companies had a problem. Their new customer information software was a hit in product testing but they couldn’t come up with a messaging strategy that would get small business owners to understand product benefits... (more...)

What do you do when you want to make a megabrand out of a sleepy old canned vegetable business? Call in The Seidewitz Group. It had been more than 20 years since the canned vegetable business at this multinational food giant had a new product that generated... (more...)

It had been 36 years since a Democrat won one of the three commission seats in Hamilton County, Ohio, a county with about 1 million residents. So when Cincinnati Councilmember Todd Portune decided to challenge two-term incumbent Bob Bedinghaus in 2000, not... (more...)

It’s not easy building a national brand when you’re a mid-size manufacturing company in South Dakota. But that’s exactly what Bell Incorporated knew it had to do. Because of consolidation in the paperboard packaging industry, having a recognized brand... (more...)