Insights & News
Insights
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News
Jackie Bay and Christiane Hile Join The Seidewitz Group
Marketing veterans will provide qualitative research moderating and innovation consulting services New York, February 1, 2012 – The Seidewitz Group announced today that Jackie Bay and Christiane Hile have joined the firm as a Senior Contextual Research Consultants. Both will lead and moderate qualitative research projects. Jackie brings 12 years of experience in classical brand management, crisis management and new product launches. Her past positions have included roles with Mars, Inc,... (more...)
Case Studies
Breaking 36 Years of One Party Rule
It had been 36 years since a Democrat won one of the three commission seats in Hamilton County, Ohio, a county with about 1 million residents. So when Cincinnati Councilmember Todd Portune decided to challenge two-term incumbent Bob Bedinghaus in 2000, not many people thought he had a chance. The Seidewitz Group did. To help Portune beat the odds and overcome a four-to-one fundraising disadvantage, The Seidewitz Group did two things. Using their proprietary VCC™ process, they first developed... (more...)
