Focus Areas

By applying the latest research into human memory and motivation, The Seidewitz Group is moving the field of “neuromarketing” from theory to practice.

Our contextual approach to marketing research, planning and implementation helps our clients tap into the emotional and implicit (or non-conscious) factors that drive customer decision-making. The result? Marketing strategies and communications that resonate at a deep, emotional level–and deliver breakthrough business results.

We use our contextual approach to neuo-marketing in four consulting practice areas (click for more information):

Contextual research and modeling

Brand strategy

Product innovation

Political consulting