Successful brands form a strong emotional connection with their customers. And the key to forming a strong emotional connection is to tap into the emotional and implicit (or non-conscious) needs that drive much of customer decision-making.
That’s why The Seidewitz Group’s brand strategy methodology begins with contextual research. Developed from the latest theories of human memory and motivation, our contextual research techniques provide a deep understanding of the emotional and implicit needs that influence your target audiences.
We then use our proprietary contextual tools–including NeedsMapsTM, EquityChartsTM, and DecisionChartsTM–to translate complex research data into concise information that can be used to develop breakthrough branding strategies. Our process concludes with quantitative research to identify the optimal positioning strategy and, if needed, assess the market potential of your product, service or business.
At every step, our consultants work hand-in-hand with your team, resulting in branding strategies that not only resonate with your customers, but also have broad support within your organization. You’ll also find our consultants’ high-level marketing experience with companies like Procter & Gamble, GE, IBM and Intuit delivers a rare level of expertise in a consulting world filled with newly minted MBAs.
The Seidewitz Group has completed brand strategy projects for major brands, mid-market firms, start-ups, and venture capital companies in consumer, B2B, and pharmaceutical markets. For our client list, click here.
For more information about our brand strategy work, contact us.