The Seidewitz Group is a boutique, research-based marketing consulting firm serving pharmaceutical, medical device, technology and consumer product companies, as well as political campaigns. We specialize in developing deep customer insights, through traditional research techniques and proprietary contextual methodologies based on the science of memory and motivation. Our clients include Intel, Intuit, GE, Boston Scientific and Merck, as well as a number of venture-funded start-ups.
Our comprehensive list of services is: full service market research planning and execution (qualitative and quantitative), brand positioning strategy and product innovation consulting, MetAnalysis™ comprehensive research review, target audience definition and segmentation research, qualitative concept development, quantitative concept testing and volumetric forecasting.
We have an extensive track record, with references available upon request. Much of our work is done through strategic alliances that give advertising agencies and consulting firms access to our proprietary contextual research techniques and tools.
The Seidewitz Group is headquartered in New York City and Las Vegas.
For our full client list, click here.
To view bios of our consultants, click here.
To view bios of our executive management team, click here.